At HeartUp Music Group we honor, value, respect and operate from creative talent. This happens to be an extremely important  key for a record label who plans to reap growth and development in a trend led industry, for creatively talented individuals understand this 10 fold. There are a lot of  bumps and traps in the road for a starving artist along the journey to the land of milk and honey. Being born with the gift of creative talent is very expensive, there is always a fee for the product , structure build and blessing of a creative writer.  The truth is that we are the ones that own the material that attracts the fans and benefits but  for some reason or another one will go broke on the road to the industry. There are many interesting individuals claiming to have a service or program that will suit your music or career it’s sort of distracting, disheartening, disappointing and depressing to the point the craft almost loses interest in itself , it is quite sad because I felt it would be better to give up! That’s when I came up with this saying, it’s expensive being creatively talented.